vehicle
vehicle
1 5
1 4
N O . 1 2 0 2 3
Examining hundreds of different characteristics and tech-
nologies, including innovations such as torque vectoring
for electric all-wheel drive systems, and vehicle dynam-
ic control, we are able to create a roadmap for differ-
ent driving experiences. These are then functionally de-
fined, developed, calibrated, and considered collectively
in a way that meets the demands of vehicle makers and
the end user.
By transforming our knowledge of market trends, system
performance and technology into KPIs for target setting,
we can then support our customers in creating a func-
tional vehicle development approach to realize products
that compete in specific market segments, with specific
performance goals. This is especially vital for the devel-
opment of new electrified vehicles, whose geometry and
driveability are heavily impacted by systems such as the
battery and its influence on the vehicle’s center of gravity
and aerodynamics. Similarly, e-axles and e-motors impact
driving dynamics and comfort features, which in turn im-
pacts development methodologies, timescales, and cost.
Thanks to our experience, we can help you manage, and
optimize, all of these many different factors.
SIMULATING A SUCCESSFUL PROJECT
At AVL one of the keystones of our business is our sim-
ulation know-how. The various software tools in our
portfolio enable us to build a vehicle – from individu-
al components and systems right up to the whole prod-
uct – fully virtual. We use tools such as AVL-DRIVE™
and data from our benchmarking program to assess and
model the performance characteristics of different sys-
tems in relation to each other. This means that we can
ensure a vehicle will meet its driveability tar-
gets right from the start of development.
Other products in our software
toolkit include AVL VSM™ for
simulation, and AVL CAMEO™
for calibration, both of which
contribute real value when de-
signing and developing vehicles
with particular user experience
traits.
Ultimately, the goal is to create a driving ex-
perience that is competitive in a specific market seg-
ment. And as vehicles and their systems are becoming
increasingly complex, to achieve this requires specialist
functional development methodologies, know-how and
expertise. And at AVL that is just what we are able to
provide to our industry partners.
DESIGNING
THE
DRIVING
EXPERIENCE
The market position of a vehicle and the driving experience are influ-
enced by tangible driving characteristics. Chassis attributes, braking and
traction control, and comfort factors for example, all influence the driv-
ing feel and are created by the behaviors of different systems, functions
and parameters.
But the vehicle is growing in complexity, as the automotive industry re-
sponds to customer demands for an increase in functions provided by
systems such as electrified powertrains, ADAS and Automated Driving.
These result in more systems – both physical and software – impacting
the driving experience, and call for an intelligent design approach at both
the system and complete vehicle levels.
To tackle this complexity, at AVL, we use a systems engineering approach
that considers each system in relation to the complete vehicle, to optimize
the end-user experience. The result is a product that meets user expecta-
tions for the market segment that it is in, while reinforcing the brand iden-
tity of the manufacturer, and aligning with their goals.
BENCHMARKING FOR TARGET
SETTING
Understanding the type of driving
experience – and therefore the types
of vehicle systems – that are expect-
ed throughout the automotive mar-
ket requires a deep understanding
of the vehicle itself. Thanks to our
AVL Global Benchmarking Pro-
gram we can analyze the perfor-
mance and system characteristics
of vehicles across the market, with
special attention to the premium
segment which often sets the stan-
dard for other market segments to
follow.
With our expertise in functional
vehicle development, and our diverse
portfolio of tools and services, we can
help you create the ideal experience
for your target market