Mobility is changing. As technologies such as ADAS and automated concepts gain focus, we face
a paradigm shift in the way vehicles are designed, built and used. This means new challenges and
opportunities in almost every aspect of the vehicle. From a societal perspective, these are mainly
in terms of road safety. For the end user it is also about comfort, safety and convenience. For OEMs,
suppliers and many start-ups, the focus is on bringing innovation to market, monetizing it and explor-
ing new business models. This requires new approaches in development, system testing, as well as
validation and certification.
The future is, of course, unwritten, but there are many influences shaping the road ahead. Whether
it’s the demands of the markets, regional and international legislation, or the driving force of innovation
itself, the industry is finding its footing and confidence in this new landscape.
At AVL we have been working on these exciting challenges for quite some time. Virtualization –
blending the simulated with the real world – along with Model-Based Systems Engineering (MBSE)
and proving ground plus real world testing for the development and validation of AD and ADAS systems,
are cornerstones of our business. The resulting data-driven development ecosystem enables us
to combine our solid and professional software know-how and our application expertise. These are
all crucial ingredients for developing and building the next generation of safe, reliable and inspiring
mobility solutions.
By combining our vision, our focus on R&D and new technologies, as laid out in our ADAS/AD strategy
towards 2025, we find ourselves in a unique position to be able to support our customers in this new
and challenging era of mobility. We’ve seen what’s coming next and we have shaped our strategic
direction accordingly. With our know-how, our portfolio of tools and solutions and our deep under-
standing of our customers’ needs, it makes us the perfect, professional and reliable partner for high
demanding technology solutions within ADAS/AD system development.
A STRATEGIC FOUNDATION
FOR THE FUTURE
A N D R E A C O N T I
Vice President
Business Field
ADAS/AD
G E O R G L I S T
Vice President
Corporate
Strategy
N O . 1 2 0 2 2 – S P E C I A L