N O . 1 2 0 2 2
INNOVATIONS FOR
SAFE AND INSPIRING
MOBILITY SOLUTIONS
4 Drivers of Innovation
6 Features on Demand in a Software-Defined Vehicle
8 Harnessing the Power of Data
10 Safety and Security, from Start to Finish
12 A Roadmap for Development
14 Setting the Scene for Success
18 Delivering Real-World Efficiency
Index
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Mobility is changing. As technologies such as ADAS and automated concepts gain focus, we face
a paradigm shift in the way vehicles are designed, built and used. This means new challenges and
opportunities in almost every aspect of the vehicle. From a societal perspective, these are mainly
in terms of road safety. For the end user it is also about comfort, safety and convenience. For OEMs,
suppliers and many start-ups, the focus is on bringing innovation to market, monetizing it and explor-
ing new business models. This requires new approaches in development, system testing, as well as
validation and certification.
The future is, of course, unwritten, but there are many influences shaping the road ahead. Whether
it’s the demands of the markets, regional and international legislation, or the driving force of innovation
itself, the industry is finding its footing and confidence in this new landscape.
At AVL we have been working on these exciting challenges for quite some time. Virtualization –
blending the simulated with the real world – along with Model-Based Systems Engineering (MBSE)
and proving ground plus real world testing for the development and validation of AD and ADAS systems,
are cornerstones of our business. The resulting data-driven development ecosystem enables us
to combine our solid and professional software know-how and our application expertise. These are
all crucial ingredients for developing and building the next generation of safe, reliable and inspiring
mobility solutions.
By combining our vision, our focus on R&D and new technologies, as laid out in our ADAS/AD strategy
towards 2025, we find ourselves in a unique position to be able to support our customers in this new
and challenging era of mobility. We’ve seen what’s coming next and we have shaped our strategic
direction accordingly. With our know-how, our portfolio of tools and solutions and our deep under-
standing of our customers’ needs, it makes us the perfect, professional and reliable partner for high
demanding technology solutions within ADAS/AD system development.
A STRATEGIC FOUNDATION
FOR THE FUTURE
A N D R E A C O N T I
Vice President
Business Field
ADAS/AD
G E O R G L I S T
Vice President
Corporate
Strategy
N O . 1 2 0 2 2 – S P E C I A L
DRIVERS OF
INNOVATION
The race to market
in the new era of mo-
bility is being fueled by
a variety of factors, all
of which are accelerat-
ing innovation. Even
innovation itself plays
a role as consumers,
hungry to be early adopters of the
newest technologies, demand that
OEMs step up and deliver.
Some brands are eager to be first to
introduce Automated Driving (AD)
systems. But with being first also
comes the risk of failing first – and
the damage that can do to a brand’s
reputation. So, where brands are un-
able or unwilling to lead, it is driv-
ing them to be different, better or
more affordable. With updates,
features and different performance
characteristics potentially available
over the air, new business models
present themselves. But it’s legisla-
tion and the creation of value that
will really shape the road ahead.
A FRAMEWORK FOR PROGRESS
Despite exhaustive testing in the
simulation, on the testbed, the prov-
ing ground, and on the road, it is in-
credibly difficult to be 100 % cer-
tain how an AD system will behave
in every possible scenario. Ultimate-
ly, in most countries it will be stan-
dards, legislation or certification
that will lay the foundation for what
can or cannot be done on the road.
Once this framework is in place,
it provides a basis that OEMs and
Tiers can work upon. Additonally,
it can also be a motivator to OEMs
to find new methods and locations
for development. For example,
Automated H2H (Hub-to-Hub)
transportation requires commercial
vehicles to be driven over long dis-
tances autonomously. Legislation is
in preparation in many markets, but
it is not ready to be rolled out yet.
However, in some states in the US,
not only are the longer highways
more suitable with lower traffic
densities, but state legislation also
permits comprehensive testing of
autonomous pilot fleets.
International standards and legisla-
tion also influence development in
areas such as vehicle-to-vehicle and
vehicle-to-infrastructure. Differing
privacy laws and government poli-
cies all have a big impact on what
can be done across the EU, in
North America, China and South-
East Asia, for example.
DELIVERING VALUE
As brands seek differentiation, the
focus moves to delivering value,
and how this translates into rev-
enue streams. For some end users
this means on-demand features, sys-
tems upgrades, and new in- vehicle
entertainment. For others – partic-
ularly commercial operators – it’s
technologies that positively impact
TCO, such as platooning or ADAS
comfort functions that attract new
drivers to hard-to-fill roles, or
which support driver substitution.
Driver substitution is the ultimate
goal of AD in the commercial ve-
hicle sector, as it eliminates staffing
Innovation is creat-
ing a new automotive
landscape, but what
is the driving force
behind it?
N O . 1 2 0 2 2 – S P E C I A L
costs and enables 24/7 operation.
Value can also be societal. Highly
automated people movers are al-
ready in service in large pilot fleets
around the world. Other applica-
tions like harbour trucks, refuse
collection trucks and agricultural
machinery are also already being
tested at large scale.
For some new entrants, the focus is
on innovation. OEMs would agree
that their greatest focus is on safety.
For others it is affordability. With
our years of industry experience,
our technological know-how, and
our understanding of the needs of
the customer, we can bring devel-
opment excellence, application ex-
pertise, and smart testing systems
to create the right balance for any
vision in this new space.
“
I N T E R V I E W
Stephan Tarnutzer
President AVL Mobility
Technologies Inc., USA
focus: Which differences do you see
in the market drivers and require-
ments between US and others in
ADAS/AD?
Tarnutzer: The main drivers in North
America are competition and technology, in contrast to
the legal drivers in regions such as Europe. In America
companies are trying to differentiate with technological
leadership, with innovation, and by being first to mar-
ket. They are focusing on which comfort functions are
more important for end customers rather than safety,
which is important in Europe.
focus: Which companies push the development of
ADAS/AD the most and why?
Tarnutzer: The companies bringing up most new things
are mainly start-ups taking higher risks to bring new
AD technologies to market. And established OEMs
are following with new ADAS functions, such as high-
way pilot.
focus: What role do tech companies in Silicon Valley
play?
Tarnutzer: Software development like perception, AI,
cloud computing or other services leads to a new mind-
set to aggressively (and not conservatively) develop new
fields of application for vehicles. They also help the mo-
bility industry to speed up, by demonstrating shorter
development cycles and intervals, and “outside the box
thinking”. OEMs are redefining themselves and are now
talking about software-defined mobility (instead of see-
ing the vehicle as a mechanical product).
The vehicle is becoming defined by software more than ever. Not sim-
ply within the development process, where tools such as simulation and
data management are a necessity, but within the vehicle itself. Every sen-
sor, every function, and almost every physical component has some sort of
software connected to it, monitoring it or operating it, leading to an eco-
system of software in and around the vehicle. And this raises challenges
for OEMs and Tiers.
Just as in the physical vehicle, where hardware components must be desi-
gned with cross-system influence in mind, similar considerations must be
taken when building the vehicle’s software and E/E architecture. Further-
more, to reduce complexity, time and cost, this must be done as efficiently
as possible. Throw in factors such as functional safety, SOTIF, and cyber-
security, and it adds an additional layer of complexity to the development
of the vehicle. Complexity that our software experts at AVL help our cus-
tomers manage.
The AVL approach
to software and
controls raises the
bar for increased
development
efÏciency
MODULAR, SCALABLE, AGILE
AND RE-USEABLE
As the physical vehicle increasin-
gly becomes a platform for soft-
ware functions, including over-
the-air downloads and upgrades,
a holistic overview is needed when
developing the complete software
architecture.
To support this, we use different
building blocks. The essential ones
are a modular software architecture,
and an integrated development and
test platform. These support agile
development processes that are
compliant to automotive standards.
Linking these building blocks enab-
les the re-use of already-developed
software components.
The complete software develop-
ment process is supported by our
AVL MAESTRA® tool. In addi-
tion to component development,
it offers continuous integration
and continuous deployment into
different test environments. After
testing the software components,
the software system is tested in a
virtual ECU. MAESTRA provides
a seamless connection between mo-
delling and simulation.
This open and flexible approach
allows us to tailor our solutions
to our customers' goals. At the
same time, we increase efficiency
by combining functions in a single
control device instead of multiple
FEATURES ON DEMAND
IN A SOFTWARE-DEFINED
VEHICLE
devices. Considering everything from functional safety to e-drive func-
tions, data analytics and AI, this approach is comprehensive and puts an
emphasis on safety and standards.
SIMULATION, SAFETY AND SECURITY
Our approach allows us to create a model of our software and test it in the si-
mulation or XiL environment. We consider cybersecurity, SOTIF and over-
all safety, recommending redundancies and back-up systems where required.
We also pay close attention to standards, ensuring compliance with Automo-
tive SPICE, the latest ISO and automotive standards, as well as OEM group
standards. Whether we’re working directly as a partner with our customers
or simply providing them with the tools they need to realise their software
and controls goals, they know that they have everything they need to meet
the highest standards of quality, safety, and security.
focus: What are the market drivers
for software development?
Fuchs: In addition to the ongoing
driver – software-defined vehicles
– the main future trend is features
on demand.
focus: What are the challenges for
your customers?
Fuchs: The biggest challenge to all
our customers is the transition to-
wards being a software company in
general. This, in combination with
a lack of resources, makes it more
difficult to meet the market needs
in a timely manner.
focus: What can AVL offer to sup-
port their customers to face these
challenges?
Fuchs: AVL can offer support in
processes and methods consulting.
We have tools like MAESTRA for
component development, continu-
ous integration, and continuous de-
ployment, that are available for our
customers too. And we can imple-
ment the customer's brand-specif-
ic solutions.
I N T E R V I E W
Klaus Fuchs
Senior Product Manager
ADAS/AD, Software and
Controls
“
• Continuous integration to
large scale MiL environment
• Continuous software system tests
• Continuous build
• Continuous integration tests
• Continuous unit tests
• (Continuous) update integration space
MiL HiL Vehicle
Development space
Integration space
Output space
N O . 1 2 0 2 2 – S P E C I A L
DEPLOYMENT
INTEGRATION
COMPONENT
DEVELOPMENT
V-cycle
Execute virtual ECU
Run the application
in the simulation
environment
Monitor the behavior
Evaluate the results
Virtual integration
Automatically inte-
grate components to
a virtual software system
Deployment
Deploy the application
in the simulation
environment
Create virtual ECU
Compile software system incl.
necessary BSW functions
to an executable vECU
Modeling
Simulation
MAESTRA®
RELEASE
PLAN
The AVL solution
Maestra provides a seamless connection
between modeling and simulation
Ajunic®
From the simulation to the test-
bed, the proving ground and real-
world test drives, up to the in-use
phase, every aspect of vehicle devel-
opment is alive with vast amounts
of data.
In a new era of mobility in which
ADAS and AD technologies play a
crucial role, the higher the level of
automation the more complex the
systems become. To ensure the safe
and correct functioning of these sys-
tems it is vital that data is generated
and harnessed optimally through-
out development. With more than
seven decades of experience in the
automotive industry and working
with data, as well as developing the
tools, systems and services for han-
dling and managing it, at AVL we
provide a single point of contact for
our customers’ data requirements.
DELIVERING VALUE AND
CONFIDENCE
Data is the lifeblood of the devel-
opment process. It is gathered in a
Harnessing
the Power
of Data
Our Data Management
solutions support the
industry in an exciting
new era of automotive
development
DATA-DRIVEN DEVELOPMENT
Requirements
Engineering
Design
Optimization
Effective Testing
and Validation
Quality and
Maintenance
After Sales
Management
Predictive
Maintenance
S I M U L A T I O N A N D V A L I D A T I O N
CONCEPT
DEVELOPMENT
VALIDATION
PRODUCTION
AFTERSALES
WORKSHOP
IN-USE
AFTERSALES
AVL's data-driven development approach –
from concept to the in-use phase
N O . 1 2 0 2 2 – S P E C I A L
“
focus: Can you describe the use
case of the customer project you
are working on?
Teichtmeister: The main aspect is to
provide both raw data and associat-
ed tags to support ADAS function
development. We provide the inte-
grated measurement equipment, the
global raw data collection, and the
manual and automatic labelling of
the data.
Then we apply the data logistics
process from the road to the data
center, ensuring data quality and in-
tegrity. Finally, a data management
tool (AAP) is provided to allow the
customer to search for relevant data
based on tags or vehicle bus data.
focus: What is the added value for
the customer when working with
AVL?
Teichtmeister: We support the cus-
tomer in the road-to-lab transition
with SiL validation instead of com-
prehensive road testing. This allows
a significant saving of development
time and cost.
I N T E R V I E W
Georg Teichtmeister
Chief Engineer for Service
Engineering AD, E/E,
Connectivity at AVL
driven, supported by our global tech center network.
Finally, we transfer the data to the data center for fur-
ther preparation and analysis with our Big Data and An-
alytics Platform. In this way, we ensure high degrees of
automation, delivering the most value in the minimum
time to optimize both costs and quality.
We conduct these services as engineering projects with
our experts, or provide the tools, software and training
on our customer’s sites to enable them to carry out proj-
ects by themselves.
SUPPORTING A FLEDGLING INDUSTRY
With ADAS and AD the automotive industry is in the pro-
cess of being reborn and this transformation brings both
obstacles and challenges. Very few players in the market
have the full toolchain or domain know-how necessary to
bring their products to market unsupported. With AVL’s
data management offerings and trusted industry know-
how, we are empowering established OEMs and new en-
trants alike with the tools and the capability they need to
compete confidently in a new automotive landscape, re-
gardless of their own experience or capabilities.
precise manner with our Ground
Truth Measurement Device during
exhaustive development and testing
of ADAS/AD systems on the road
and proving ground. The collect-
ed data can then be used for activ-
ities such as comprehensive resim-
ulation, to fully expose the system
under test to the maximum num-
ber of realistic scenarios and ensure
proper functionality under all de-
fined conditions.
Optimizing the value of data means
designing test activities that deliv-
er the best results in the shortest
time with minimal effort. To sup-
port this, data must also be record-
ed, stored, processed and analyzed
as quickly and simply as possible.
All for the purpose of delivering the
best insights and enabling faster and
more robust decision making. With
such vast quantities of data it’s im-
possible to do this manually, so we
employ automated processes to ex-
tract the most value possible from
your data.
Our data-as-a-service business
model includes all necessary de-
velopment activites – from start to
end – beginning with specifying the
data acquisition requirements, fol-
lowed by configuring and mount-
ing the system. From there, we
identify the best test route and ex-
ecute the measurement campaign
wherever the vehicle needs to be
The Big Data and Analytics
Platform's scenario viewer
provides a synchronized view
of video, object, time-series
and map data for a clear visual
interpretation of the test drive.
The AVL Ground Truth System collects a highly
precise reference of the traffic environment.
New vehicle technologies bring
new vulnerabilities and challeng-
es relating to safety and security,
and this is particularly true of AD,
ADAS and connected functions. In
part these challenges come from the
complexity of the technologies. It is
vital that these technologies work
as intended and, in the event of a
failure, that redundances and fail-
safe systems protect the passengers
and other road users until the ve-
hicle can be brought to a safe halt.
In relation to connected technologies there are issues of cybersecurity, in
particular preventing the vehicle from being subject to malicious intru-
sion. Also, there are a variety of other issues including privacy and ensur-
ing that over-the-air system updates or function downloads don’t affect
the integrity and safe operation the vehicle. Moreover, developers need to
ensure that other functions – both within and outside the vehicle – do not
cause conflicts with vital vehicle systems.
There are few industry partners with the experience, toolset, or service
offerings that AVL can deliver. And even though we are experts in all as-
pects of vehicle development, including the next generation of technolo-
gies, thanks to our broad R&D activities, there are still unknowns that can-
not be predicted. It is essential, therefore, that from a safety and security
perspective, all system design processes must be robust enough to provide
1 0
Safety and
Security,
from Start
to Finish
At AVL safety, SOTIF and cybersecurity
are not an addition to development,
but integral to it