vehicle
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The market position of a vehicle and the driving experience are influ-
enced by tangible driving characteristics. Chassis attributes, braking and
traction control, and comfort factors for example, all influence the driv-
ing feel and are created by the behaviors of different systems, functions
and parameters.
But the vehicle is growing in complexity, as the automotive industry re-
sponds to customer demands for an increase in functions provided by
systems such as electrified powertrains, ADAS and Automated Driving.
These result in more systems – both physical and software – impacting
the driving experience, and call for an intelligent design approach at both
the system and complete vehicle levels.
To tackle this complexity, at AVL, we use a systems engineering approach
that considers each system in relation to the complete vehicle, to optimize
the end-user experience. The result is a product that meets user expecta-
tions for the market segment that it is in, while reinforcing the brand iden-
tity of the manufacturer, and aligning with their goals.
With our expertise in functional
vehicle development, and our diverse
portfolio of tools and services, we can
help you create the ideal experience
for your target market