software solutions
N O . 1 2 0 2 2
Every inch of the automotive landscape is changing,
from the complete development process, right through to
the vehicle itself. Market and legislative drivers for cleaner
mobility, alongside innovation in the drivetrain and tech-
nologies such as automated and connected mobility, are
transforming the way vehicles are built. Similarly, as end-
users become more sophisticated, they expect a richer driving experience from their vehicle, in
terms of human-vehicle interface, comfort, driveability, and connected technologies they are
already familiar with in their home, work and personal lives.
This means that vehicles are more complex than ever, featuring a wider variety of highly inte-
grated drive configurations and subsystems. More complexity means new development tools
and methodologies, as well as extra demands on development capacity. This is providing a chal-
lenge for existing OEMs who must keep up with a rapidly changing technological landscape,
and creating opportunities for new entrants to come into the market to potentially disrupt and
grab a slice of the action.
As a result, the vehicle and the development workflow are increasingly becoming dominated
by software ecosystems, and as new entrants with software experience throw their hats into
the ring, traditional OEMs may find themselves needing to accelerate change. Yet for all parties
there are a range of development needs and obstacles they need to be prepared for.
BUILDING ON DECADES OF KNOWLEDGE
With more than seven decades of automotive development experience behind us, we have be-
come accustomed to change, even to the point of driving it in many circumstances. As new
advances, innovations and evolutions have been made, we have long predicted their impact
on mobility and the industry, and we provide tools and strategies to make the most of them.
This foresight has led to a portfolio of solutions that draws on our long-held know-how in ve-
hicle development and which combines it with the latest advances in technology. Whether it’s
products that connect the established tools in the development workflow to drive efficiency and
reduce time to market, frontloading practices that manage complexity and cut costs, or complete
tailored end-to-end solutions for cutting-edge development architectures, we are well-versed in
bringing proven approaches into the present.
This doesn’t mean simply adding new technologies to crowded environments that are already
at peak capacity. But instead it’s about using new tools, new philosophies and new methodolo-
gies to address new technological challenges while extrapolating proven designs and best prac-
tices into future vehicles.
Existing testbeds now talk to simulations and models, for example. Contextualized data de-
livers value throughout the workflow and not just in the domains where it originated. Func-
As the automotive experience
is rapidly becoming an issue
of software, excellence in
software alone is not enough
for success