HOME OF INNOVATION
AUTOMATED AND CONNECTED MOBILITY
The Journey
Towards
Autonomous
Vehicles
How far off is autonomous driving?
What steps need to be taken to
get there? How can the countless
scenarios be tested reliably? These
are the questions the automotive
industry is currently focusing
on regarding ADAS/AD. AVL has
established itself as an expert in
this field, at the latest since its
large-scale europe-wide “enable S3”
project.
Market Needs, Perceptions, Brand Strategies: The Challenges
Developing driver assistance systems and autonomous
driving functions (ADAS/AD) is by no means trivial. And the
key focus is always on the end consumer: How will the driver
perceive the safety of the vehicle and how will the passen-
gers perceive its comfort? The answers to these questions
vary from market to market, sometimes even from person
to person. In addition, the brand strategies of manufacturers
determine the course.
To understand how great the discrepancies are in the percep-
tion of driving situations, a comparison between India and
Europe is a good place to start: Narrow gaps in traffic, which
Indian drivers don’t even bat an eyelid at, set off all the alarm
bells for European road users. This is also due to the average
number of vehicles and the typical dynamic flows.
To enjoy success in various markets, vehicles need to fit
naturally into the respective traffic situations. To this end, the
processes in the environment and the behavior of other road
users must be precisely recognized and implemented.
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