fuel cells, electrolyzers, batteries, and energy storage systems.
This strengthens AVL’s leading position in providing advanced
engineering solutions for next-generation propulsion systems,
particularly through its research and development center dedi-
cated to fuel cell technology.
Not to forget the acquisition of MOOG’s (formerly VUES)
large rotating machine business. With this acquisition, AVL
has extended its capabilities in designing and manufacturing
dynamometers, e-motors, generators, exciters, and other
customized e-motor solutions with high growth potential. This
enables AVL to realize high-performance, reliable, and cost-
optimized solutions in a power range from 80 kW to 1,000 kW.
Customer Focus for Maximum Satisfaction
“The continuous growth of AVL‘s testing solutions resulted in a
strategic decision to establish the Customer Service busi-
ness unit in 2002,” explains Jens Poggenburg, who adds:” We
consistently embrace the AVL philosophy: Stay close to the
customer at all times.”
Today, AVL has more than 30 service locations and sales offic-
es, making AVL measurement and test systems available on
every continent. The fast and competent on-site support is still
a unique selling point. Customer satisfaction is generally the
top priority, emphasizes Matthias Dank: “Our customers trust
that we will successfully oversee the entire project, and deliver
results that meet their precise requirements.”
Pioneers in the Fields of Electrification
Helmut List identified the potential of electrification at a very
early stage and founded a dedicated segment for it in 2007.
Urs Gerspach elaborates, “We were pioneers in this arena with
our measurement technology. Testing batteries, e-axles, and
electrified propulsion systems is now one of our key strengths.
Our portfolio ranges from our own e-storage products to com-
plete test labs.”
Expanded Specialized Units for Software, Hydrogen, and ADAS/AD
AVL Instrumentation and Test Systems has earned a
long-standing reputation in the market for its software
offerings. Products like the validation and verification
software AVL CAMEO 5™, the data processing platform
AVL CONCERTO 5™, and the automation system
AVL PUMA 2™ are now global industry standards. Build-
ing upon this expertise, the portfolio is being progressively
adapted to cover all key applications of sustainable mobility.
The Fuel Cell business is a separate segment. This business
area was significantly advanced by the close cooperation with
Greenlight Innovation Corp.
One of the relatively young segments covers ADAS/AD,
which specializes in advanced driver assistance systems and
automated driving. In this area, AVL is consolidating all of its
engineering and testing capabilities with the goal of discover-
ing innovative offerings and developing value-added solutions
to drive sustainable growth in the future.
Best Prospects for Employees
The strategic business unit Instrumentation and Test Systems
currently employs approximately 6,000 professionals world-
wide; just over half of the total workforce. The transformation
of new business areas has led to a shift and broadening of job
profiles. In addition to conventional measurement technology
skills (such as physics, chemistry, engineering, etc.), there is
an increasing demand for profiles with expertise in software,
electronics, and service-oriented roles. At AVL, topics like ar-
tificial intelligence (AI) are viewed as additional opportunities.
Jens Poggenburg explains: “We have a deep understanding
of how to harness artificial intelligence and machine learn-
ing effectively, utilizing these new technologies to enhance
efficiency, expand our operations, and ultimately create new
employment perspectives.”
Shaping Future Mobility and Beyond
AVL’s approach to supporting the fast-paced industry trans-
formation centers on delivering the right solutions. Embracing
innovative thinking and uncovering new business potential is
essential. This also applies to sectors beyond automotive, like
marine, rail, etc. and stationary applications. Amidst the vast
opportunities presented by electrification, maintaining tech-
nological adaptability is paramount to ensuring the continued
role as a reliable and forward-thinking partner for our custom-
ers in the years to come.
Left to right: Matthias Dank, Executive Vice President Global
Business Development and Sales AVL; Jens Poggenburg, Executive
Vice President Software Products, Emission and Services AVL;
Urs Gerspach, Executive Vice President Test Systems and Global
Operations AVL.