breaking collaboration marks a significant step towards the
future of mobility and opens up new opportunities for our
customers around the world.”
Sustainability as the Key Objective: Working Together for
Greener Mobility
The partnership between AVL and Microsoft is a milestone on
the road to greener and more sustainable mobility. It com-
bines AVL’s comprehensive expertise in vehicle development
with Microsoft’s innovative cloud and AI technology to create
sustainable solutions.
The seamless integration of artificial intelligence not only
results in accelerated development processes and optimized
resource efficiency, but also makes a significant contribution
to reducing the carbon footprint. Particularly in the area of
Advanced Driver Assistance Systems and Autonomous Driving
(ADAS/AD), artificial intelligence enables technologies that
increase safety and comfort as well as optimized traffic flow
and reduced fuel consumption.
Joacim Damgard, President of Western Europe at Microsoft,
sums up the essence of this partnership vision: “We believe
that technology can be an instrument for global good. Which
is why our collaboration with AVL is not just a synergy of tech-
nology, but also a desire for greater sustainability. Together, we
are using our resources and expertise to make fundamental
changes to the way vehicles are developed and used, and to
make significant further improvements to their sustainability.”
Generative AI Revolutionizes Autonomous Driving Systems
The use of artificial intelligence focuses on what is known
as generative AI. This uses existing information to generate
Left to right: Hermann Erlach, General Manager
Microsoft Österreich; Alex Flade, Director Strategic
Partnerships EMEA Microsoft; Joacim Damgard,
President of Western Europe Microsoft;
Jens Poggenburg, Executive Vice President AVL;
Sebastian Jagsch, Global Head of Partner
Management AVL; Nikolai Rizzo, ATU Senior Sales
Manager Cross-Industry Microsoft
entirely new content, data, and scenarios. Generative AI proves
particularly impressive when creating highly realistic simula-
tions and scenarios for autonomous driving. Here, real data
and conditions converge in a smart way, creating realistic
environments in which new driving technology can be tested
and refined.
“For us, using artificial intelligence in vehicle development
opens up a new chapter in mobility that is characterized by ef-
ficiency and sustainability. We are proud to be at the forefront
of this transformation alongside AVL,” emphasizes Hermann
Erlach, General Manager at Microsoft Austria.
About the Microsoft Partner Ecosystem
With over 400,000 partners from more than 225 countries
and regions, Microsoft’s partner ecosystem creates a clear
added value: useful and accessible cloud solutions and intel-
ligent edge solutions, developed in collaboration with strong
partners who can thereby generate new customer benefits
by scaling and differentiating their solutions. Companies and
local economies around the world benefit from this synergy
effect—and now so do AVL and its customers.
Microsoft’s partnership model is based on three pillars: First
and foremost, with the Microsoft Cloud, the company of-
fers the most comprehensive solution for supporting digital
transformation—in other words, true cloud innovation. The
model also enables partners to scale quickly with the help
of 35,000 global vendors and the Microsoft marketplace.
Finally, Microsoft’s technical extensibility and comprehensive
business model facilitate the development of differentiated
solutions for customers.
Photo: Microsoft
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