AVL Focus - 75 Years Special Edition

THE AVL MOBILITY TREND MAGAZINE

Our ­Values

from an ­

Artistic

­Perspective

In 2003, visual artist ILA created the installation

The Brain – The Cloud, which is well-known to

AVL employees and enjoys a prominent position

at AVL headquarters.

In a recent project, ILA takes an artistic look

at the five AVL values: Customer Orientation,

Responsibility, Independence, Problem-Solving

Competence, and Pioneering Spirit, visually

re-interpreting them from his artistic perspective

based on existing images by photographer Gerald

­Liebminger.

For ILA, an essential role of art is reminding

oneself of the transcendental, altruistic meanings

of life.

ILA (born in Leoben in 1969) studied Architecture,

Philosophy, and Physics in Graz and graduated in

Studies of Technical Geology.

“I can imagine a

highly ­developed

­technological

­civilization with the

deepest ­respect for life

and for nature.”

ILA, artist

Problem-Solving Competence, 2020, 70 x 70 cm

Mixed technique on aluminum

CORE VALUES

28 | 29