Dear Readers,
It is an extraordinary pleasure and honor for me to wel-
come you to this exclusive special edition marking the
75th anniversary of our company.
As we celebrate this milestone, we are in the midst
of probably one of the most profound transformation
processes in the world of mobility. The battery electric
vehicle has already successfully made its way onto our
roads. At the same time, fuel cells are also being used
in commercial vehicles and non-road applications. In
addition, the trend is moving towards alternative fuels
such as hydrogen and other e-fuels. The concept of the
software-defined vehicle has already become a reality.
For more than seven decades, we have strived to push
progress in technology and innovation, always with the
vision of making tomorrow’s mobility sustainable, safe,
and affordable.
This special edition of FOCUS is all about how we are
shaping this transformation now, how we are supporting
automotive manufacturers and suppliers in overcoming
current challenges, which milestones we have already
reached on the road to tomorrow’s mobility, and which
topics we are currently working on. Exciting articles and
exclusive interviews with experts reveal more about the
current state of propulsion technology and about new
trends in the areas of engineering, simulation, and testing.
In addition, allow us to take a brief look back at our
history. You’ll find that a pioneering spirit and curiosi-
ty have been driving us since the very beginning. Our
decades of experience and the creativity of our dedicated
employees form the solid foundation for our success –
both today and in the future.
But all this would be impossible without you. Success
is only possible in collaboration: Without you, the
companions, the driving forces, the challengers and
supporters, the customers and partners and, of course,
our employees, we would not be able to celebrate this
anniversary. Therefore, we would like to take this opportu-
nity to thank you for your loyalty, for valuable momentum,
for sharing your visions, for jointly developing ideas, meth-
odologies, and vehicles, and for your continued trust in us.
I look forward to embarking on the path to the mobility of
the future alongside you.
May this magazine be a companion for our next steps.
Helmut List
Chairman and CEO, AVL
Technological pioneer, vision-
ary, entrepreneur with heart
and soul – talking to the man
behind AVL’s success.
Interview with
Prof. Helmut List
HOME OF INNOVATION
50
Research, Develop, Protect
54
Engineering in the Technology Transformation
58 Democratizing Simulation
62 Measuring and Testing for Tomorrow’s World
64 AVL Sets Trends
65
Automotive Sustainability: The Seven Main Trends
68 Speed and Affordability Are Central for E-Mobility
70 AVL and Henkel: Working on More EfÏcient Battery
Development Together
72 From Research to a Business Segment and Beyond
74 Modern Propulsion Systems with Internal Combus-
tion Engines
76 Next Generation Vehicles
78 An Off-Road Innovation Package
80 The Journey Towards Autonomous Vehicles
83 Driving Safety Forward Together
84
Software Solutions for a New Era of Mobility
86 Testing Software Faster
88 Most Profound Change in Ford’s History
90 From AVL RACING to AVL RACETECH
HOME OF INNOVATION – GLOBAL FOOTPRINT
96 AVL North America on the Rapid Shift to Electrification
93 AVL Expands Canadian Footprint
98 AVL Provides Integrated Testing Solutions for the
California Air Resources Board’s Next-Generation Lab
in Southern California
99 California Technical Center (CTC) Provides Big Boost
to EV and Mobility Startups
100 Collaborative Research at AVL Germany
101 eVTOL from Lilium
102 AVL United Kingdom: Making the Fuel Cell Concept a
Reality
104 AVL Ibérica: Driving an Electric, Connected,
Autonomous, and Greener Future
105 AVL Italy –Battery Technology Center: AVL Part of
Stellantis’ Journey to Redefine Mobility
106 Supporting Japan’s Automotive Industry
107 The Story Behind the Growth of the AVL Korea
Technical Center (KTC)
108 AVL India: The End Customer in Mind, the Future in
Sight
110 The Bond Between AVL and China is Older
than AVL Itself
HOME OF INNOVATION – CREATORS EXPEDITION
112 Welcome to Creators Expedition
22
Our journey from an engineering ofÏce to one of the world’s leading mobility
technology companies for development, simulation, and testing in the
automotive industry and other sectors.
Technology and culture enter into a unique
symbiosis at AVL. Why it is so enriching for our
company to change perspective and trigger
creative processes.
The racetrack is so much more than a
testing and development platform. Our aim
is a green, diverse future for motorsport.
What does the future of mobility look like? What will
the cars of tomorrow be capable of? How will they be
powered? Finding the right answers to questions like
these is one of our cross-divisional core competen-
cies.
EDITORIAL AND CONTENTS
Foundation
and Develop-
ment of AVL
Where Art
and Science
Meet
From AVL RACING
to AVL RACETECH
Next Generation
Vehicles
75 YEARS AND BEYOND
04
Foundation and Development of AVL
05
Ingenious, Right into His Senior Years: Prof. Hans List
10
Prof. Helmut List – His Personal Life and Achievements
22
Always on the Pulse of the Times
CORE VALUES
26
Pillars of Our Success
CORPORATE STRATEGY
30
Driving Innovation, Shaping the Future
32
Shaping the Future Responsibly and
Sustainably
34
Certified Quality: Our Integrated Management
System
36
AVL and Microsoft: Global Partners for
Intelligent and Sustainable Mobility
PEOPLE AND CULTURE
40
Employees – Value and Appreciation
42
Where Art and Science Meet
46
The Helmut List Halle
04
42
76
90
2 | 3
SPECIAL EDITION