How has AVL evolved as a company since you first joined?
What are some key changes or developments you have
witnessed?
In my long association, I have personally witnessed AVL’s
transformation from an engine development company to
a global leader in advanced automotive technologies. The
company’s global expansion, embracing of new technologies,
digital transformation, commitment to sustainability, and stra-
tegic collaborations have been instrumental in shaping AVL’s
success and reputation in the industry.
Can you share a significant milestone or achievement that you
have been particularly proud of during your tenure at AVL?
My role has been to promote AVL and build contacts in the
industry, we have excelled in this area in India by becoming the
most preferred partner in the industry.
As someone with extensive experience in the industry, what
are some notable advancements or trends you have ob-
served in the Indian or technological development field?
Over the past 40 years, the Indian automotive industry has
undergone significant advancements. Liberalization policies
opened the market to foreign investments, leading to the
entry of international car manufacturers. Production capa-
bilities expanded, technological upgrades improved vehicle
performance and safety features, and the industry embraced
electric vehicles. Connectivity, infotainment, and vehicle design
improved, while localization efforts reduced costs. Stricter
emission standards were implemented and digitization
brought innovations such as connected cars and autonomous
driving. These developments have made the Indian automo-
tive industry more competitive, technologically advanced, and
aligned with global standards.
What role has teamwork played in your work at AVL? Can you
share an example of a successful collaboration?
Looking back, it is evident that our shared vision and aligned
values have been the driving force behind our accomplish-
ments. We have consistently pushed each other to reach new
heights, to challenge the status quo, and to exceed expecta-
tions. Our shared commitment to excellence has fueled our
success and earned us a reputation as trusted partners in the
industry.
The new Cummins technical center in Pune is a good exam-
ple, it is a benchmark for global engine manufacturer Cum-
mins. This would not have been possible without excellent
collaboration between AVL Graz, AVL North America, and AVL
India.
How do you think AVL’s culture and values have contributed
to the company’s success and growth over the years?
AVL’s culture has made a significant contribution to its long-
term success. Through a strong sense of identity, commit-
ment to long-term goals, trust, focus on relationships, and
commitment to social responsibility, we created a unique
competitive advantage that fosters sustained growth, custom-
er loyalty, and employee engagement.
Also commendable is the groundbreaking work done by our
cultural foundation to connect art and science. These initia-
tives make us more attractive to all stakeholders, including
future employees who are looking for meaningful work and
want to be associated with organizations that make a positive
impact.
Looking ahead, what excites you the most about the future
of AVL and the automotive industry as a whole?
The future of the automotive industry holds several exciting
developments that have the potential to transform transporta-
tion as we know it.
From electric propulsion systems and battery technology,
to artificial intelligence, sensor systems, and new materials,
innovation is driving the industry forward. As you are aware, at
AVL we invest more than 11 % of our revenue in research and
development. With this focus on innovation, AVL will be at the
forefront of these advancements, contributing to cutting-edge
technologies and solutions that will shape the future of trans-
portation.
If you could offer any advice to new employees or young
professionals starting out on their careers at AVL, what
would it be?
Remember, you are part of an exciting industry that offers im-
mense opportunities for growth and impact. Stay passionate,
be persistent, and never stop learning. Be resilient and as a
result open to change, collaborate with others, and remember
to prioritize your well-being and cultivate a healthy work-life
balance. In technology, it’s crucial to keep the end user in
mind. Strive to understand their needs and aspirations. Devel-
op a deep empathy for the people who will ultimately use the
products or services you create. By maintaining a user-centric
mindset, you’ll be better equipped to deliver innovative and
meaningful solutions that truly make a difference.
“It is often the small
consistent steps
rather than the
giant leaps that have
brought us to where
we are.”
SPECIAL EDITION