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AVL India
What initially inspired you to join AVL, and how has that
inspiration evolved over the years?
India had very limited options for automotive testing equip-
ment in the 80s. My association with AVL, which started in
1983, enabled us to bridge that gap. AVL’s growth in India is
nothing short of spectacular – what started out as a trad-
ing company grew to a workforce of 900 plus people with 3
companies and offices across India.
As I reflect on my long and successful association, I am filled
with a deep sense of gratitude and admiration for the journey
I have been on with AVL. To sum up this journey, it is often the
small consistent steps rather than the giant leaps that have
brought us to where we are.
What have been some of the most memorable and challeng-
ing projects or experiences you’ve had during your time at
AVL?
Setting up the factory, the India Tech Center, and the software
divisions were organizational challenges. On the business
front, the first engine development project with Mahindra (IDI
to DI) in 1986 was groundbreaking. This revolutionized the
tractor industry in India. The exceptional work done by AVL
saw Mahindra’s market share improve from number three to
number one.
I have to add, all of this was only made possible because of
the faith Prof. List placed in me and my team.
Interview with
Shashi Singh
Shashi Singh, Managing Director, AVL India,
on his personal career, major milestones,
key success factors, and future prospects
for AVL in India.
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