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Supporting
Japan’s Automotive
Industry
AVL Japan
fter many years of working for Suzuki Motor Corpo-
ration, Prof. Dr. Takahiro Noyori joined AVL in 2014 to
commit to advanced technologies and global knowl-
edge, and now serves as Deputy General Manager of the
engineering division.
Having dedicated his career to technology, he has extended
his passion to the growth of the automotive industry and to
talent management.
Prof. Noyori has made significant contributions to AVL’s
corporate success. For example, his dedication and leader-
ship helped make Suzuki Motor Corporation one of the most
steady customers of the engineering division in Japan. He
also contributed to the first exhaust measurement system,
AVL AMA SL™, and an e-motor testbed delivery for Suzuki in
the Instrumentation and Test System field in 2022, and was a
key player in growing business for Maruti Suzuki India Limited
in cooperation with AVL India.
While extending his professional experience and knowledge at
AVL and connecting with intellectuals from around the world,
Prof. Noyori moved into talent management, passing on his
accumulated experience to the next generation.
Prof. Noyori has been teaching undergraduate and master’s
programs at his alma mater, Waseda University, since 2016,
and has had more than 300 students. Notably, he acts as a
bridge between Waseda University and the internship program
at AVL Graz. Two of his students who participated in the in-
ternship program later joined AVL in Graz. In addition, in 2017
he launched the joint symposium between Waseda University
and AVL with Prof. Kusaka, a key figure in Japan’s automotive
industry; the symposium attracts around 1,500 attendees.
Prof. Noyori also works with Japanese associations and the
government.
He has a leading role in many major Japanese associations,
such as the Society of Automotive Engineers of Japan (JSAE)
and the Research Association of Automotive Internal Com-
bustion Engines (AICE), is linked with various government
agencies such as the Ministry of Economy, Trade, and Industry
(METI), the Ministry of Land, Infrastructure, Transport, and
Tourism (MLIT), and the Ministry of Environment (MOE), and
often advises the government on important policies.
Prof. Noyori’s wide-ranging activities in business, government,
and academia are nothing short of amazing, and he attributes
this to his strong passion as well as his belief in AVL and the
automotive industry.
“I think AVL’s technology is outstanding. It is very easy for me
to keep up with global technical trends,” he says, and con-
tinues, “I would like to share the knowledge I have gained at
AVL with the Japanese government and academia. I believe
this will enhance AVL’s presence in Japan. I would also like to
convey the attractiveness of the automotive industry to young
people.”
Prof. Dr. Takahiro Noyori continues to strengthen his profound
knowledge of AVL and be a strong advocate of AVL.
Prof. Dr. Takahiro Noyori
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